Nowadays business is done usually in a responsible manner. Managers are more and more aware of transparency
and fairness of activities (Paraschiv et al. 2012). The long-term positive influence on the environment is reflected
not only in image benefits for the company, but also financial ones. Responsibility is becoming increasingly
noticeable in companies, which is forced by the environment to some extent and also by law imposing more and
more responsibility on supervising institutions. Companies have to fulfill formal and legal requirements, they also
have to make increased investment in human resources, environment and relationships with stakeholders, who can
have a real influence on the effectiveness of economic activities of these organizations and their innovation
(expenditure of this kind should be treated as an investment and source of innovation rather than as an expense). A
model of leadership based on business performance in the short term is insufficient. Responsible leadership builds
and maintains strong and moral relationships with all stakeholders; organizational culture and organizational change
– the basic elements through which organizations continuously renew their processes and products, adapting them to
the new context (Rok 2014).