Additionally, it is intended to assess how packaging and
presentation format influence food purchase decisions. The results obtained from
both methodologies suggest that handiness to open, resealability, packaging size
and packaging material transparency are among the features most appreciated by
consumers. Specifically, word association has facilitated the identification of a
larger number of items, probably thanks to the nonrestricted response character of
this technique. Conversely, completion methodologies, a stimuli-guided technique,
has resulted in a richer range of perspectives by consumers thank to the focus on
different aspects of the problem.
Additionally, it is intended to assess how packaging andpresentation format influence food purchase decisions. The results obtained fromboth methodologies suggest that handiness to open, resealability, packaging sizeand packaging material transparency are among the features most appreciated byconsumers. Specifically, word association has facilitated the identification of alarger number of items, probably thanks to the nonrestricted response character ofthis technique. Conversely, completion methodologies, a stimuli-guided technique,has resulted in a richer range of perspectives by consumers thank to the focus ondifferent aspects of the problem.
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