Starbucks is coffee shops and sold coffee beans around country, instant coffee, tea, and ready-to-drink beverages in tens of thousands of grocery and mass merchandise stores. However, as Starbucks moved into new market contexts as part of its aggressive growth strategy, the assets and activities central to its competitive advantage in its retail coffee shops were altered or weakened, which made it more vulnerable to competitive threats from both higher and lower quality entrants. The company also had to make decisions on vertical integration related to its expansion into consumer packaged goods. and knowledge of consumer behavior that consumers thinking of buying paint for the evaluation. Services Which is expected to meet the demand. Or a procedure regarding buying experience for its products and services to meet consumer demand and satisfaction or the means to study the behavior and actions of concerned consumers.