For branding strategies, Philips Has developed the product and planned expansion of the category of middle-market electric shaver to accommodate the needs of consumers. With the trend to use electric shaver with appropriate quality and price increases in the future. Therefore the new product is Philips electric shavers Click and Style Shavers. It presented by stylish appearance and quality increasing product. In the modern development of the appearance of the product to the grip of the products are redesigned for even more variety to cater for the diverse needs of consumers. On the part of the blade of a product is new design and developed with special material to reduce irritation. When the blade is exposed to the surface and consumer can be cleaned easily. For the design of product consumers have a variety of options available show the personality of your character with red, blue, aqua green, and black body