Here, the cots to the customer includes administrative and R&D costs, transportation, packaging, insurance, and other marketing expenses. Cost-plus pricing strategy appears to be the most dominant strategy among Americans firms (Cavusgil 1988)
Here, the cots to the customer includes administrative and R&D costs, transportation, packaging, insurance, and other marketing expenses. Cost-plus pricing strategy appears to be the most dominant strategy among Americans firms (Cavusgil 1988)