Rocket theme is privately owned: Miller is the sole partner of the RocketTheme Limited Liability Corporation (LLC). As such, he is also the day-to-day operational manager Miller focuses on energizing his staff and creating a common goal for his employees the success of the RocketTheme template club. The organization can be characterized as flat and nonbureaucratic. It has a full-time staff of 12 and has 14 support staff. The support staff consists mainly of subcontractors and several volunteers. New staff are attracted straight from the RocketTheme community or from online advertisements. Thus, the organizational structure is fluid and flexible. The organization retains specialists from different parts of the world. highly skilled in their respective fields.