Trend 1: Fast Fashion Apparel Will Overtake Luxury
In the just-released 2016 Brandz Top 100 Most Valuable Global Brands report published by Millward Brown and WPP, Nike has overtaken Louis Vuitton in the brand value rankings, and Zara is almost on par.
I predict that by next year, the top 5 brands in fashion (whether luxury or fast fashion) would be sports and fast fashion brands. Note that Under Armor and Victoria Secrets were not in the Top 10 list last year, but are now ranked 5 and 6 respectively. Uniqlo and Under Armor, thanks to their amazing sponsorship agreements with Tom Brady, Stephen Curry, Jordan Spieth, Lindsey Vonn and Dwayne Johnson, will climb even higher in rankings next year.