As for the second dimension, which was entitled ‘development of a marketing approach
to human resource management’, an average of 61.3% of employees agreed that there is a
marketing approach to human resource management in their workplace, while 21.5% of
employees indicated a neutral effect and only 17.3% of employees rejected the presence of
a marketing approach to human resource management in their workplace. It is noted that
Principle B12, ‘My manager motivates us to work in teamwork’, recorded the highest score
(79.2%) regarding its implementation in the workplace, while Principle B11, ‘I feel that
there is a great cooperation between marketing and human resource departments’, recorded
the lowest score (51.9%) regarding its implementation in the workplace.