Rob Enderle, an analyst with the Enderle Group, noted that despite Microsoft’s team-up with Yahoo, Google is still so far ahead of it that the innovations are simply icing on the cake. “Google is the dominant vendor in the space, which means they only need to be seen as ‘good enough’ and this goes over that admittedly low bar,” Enderle said. “But this is exactly what they need to do to hold on to their base and keep [defectors] to minimum. As long as folks think Google is good enough they won’t move and this appears to be a relatively low-risk way to do that.”