Population movements
Relatively cheap travel opportunities and the lowering of international barriers to relocation encourage migration between countries and regions.
Women travelers
Rapid rise in the number of women in the workforce is a major impact on tourism industry
25%-40% of marketing in the United States are female business travelers!
Grey Tourists power
Ageing populations in developed countries increasingly have time and resources to travel.
Travel expenditure is an important element in terms of value for money.
Baby boomers on the move
Baby boomers born between 1946-1964 make up a large and powerful consumer group.
Their spending power is a key factor in the growth of sales for products such as luxury holidays and second holiday homes.
Increasing shift away from the conventional household based around the nuclear family unit.
Single adult households now account for almost one quarter of UK households