With Amazon’s immense reach comes responsibility, as well as opportunity. Now the largest online retailer in the U.S., with over $60 billion in sales in 2012, this e-commerce giant connects buyers and suppliers from across the world. In many ways, Amazon can be seen as a greener option than traditional storefront retailers because it does not need to operate physical locations. Also, Amazon’s transportation logistics and distribution center efficiencies may reduce the lifecycle energy use of consumer products. If Amazon can embrace sustainable practices, it has the potential to improve the buying experience for customers and differentiate itself further from the competition.