The study shows that SMEs also buy like individuals and spend in a similar
way to consumers’, including not only “normative” and “conservative” but also “negligent” and “impulse” zones. From the
research-implications perspective, future studies by behaviorists can explore why SMEs purchase in this way. Marketers may
benefit from the finding that SMEs buy like individuals. In addition, SMEs may want to be conscious of their purchasing habits,
and—utilizing the newly introduced “risk score” frontier—policymakers should assess the consequences of these habits at
the macro level.