What does business intelligence really mean to a business? How did CPR save millions for CKE?
Business intelligence (BI) refers to applications and technologies that are used to gather, provide access to, and analyze data and information to support decision making efforts. Business intelligence means having the right information, in the right format, at the right time to make the best decision
CKE monitored several variables including
Menu Mixes
• Production costs
• Thickburger sales
• Overall burger sales
Q2: What are the negative impacts of CKE’s business intelligence?
There is an ethical dilemma associated with CKE’s business intelligence in that the most profitable burger is also incredibly unhealthy.
Q3: How can CKE use tactical, operational, and strategic BI?
There are main types of BI – strategic, tactical, and operational
Questions
Cont.
CKE’s BI SYS known as CPR (CKE performance Reporting that consist of Microsoft SQL server database and uses Microsoft development tools to parse and display analytical information) increase sales at restaurants by Monitored the performance of burger sales in numerous test markets to determine the monster burger’s increase to sales
In Hardee’s fast food restaurants (CKE) there is one meal that calls “The Monster Thickburger”,
It is delicious sounding burger contains 1420 calories and 107 grams of fat. It is one of the most burgers on the market.
CKE introduced the Monster Thickburger nationwide convinced that the product would sell based on IB SYS
Q4: What types of ethical and security issues could CKE face from CPR?
The security and ethical issues associated with CKE are the same as any technology including:
• Information theft
• Information misuse
• Hackers
• Viruses
• Information privacy