First Airline Company to offer Internet booking with various features and options.
Self-Check in facility for customers in Dubai and partner airports.
Long-haul flights Dubai to New York
Worlds largest purchaser of Airbus by 2012 , booking 45 Airbus air crafts.
Increasing employees devotion to work by providing training , rewards and performance analysis.
Official sponsor of FIFA World Cup 2006.
Skywards Miles FFP shared with many airlines including Sri Lankan airways
Weakness
Huge investment to purchase air planes and implementing latest technologies there is high amount of operational cost.
Emirates airlines fares are higher than traditional airlines.
No global alliance membership for Emirates Airlines
No permission to operate in Abu Dhabi , capital of UAE
Opportunity
UAE ‘s higher per cap income
Government is disposing money to develop regional airports.
High forecasted growth rate for UAE tourists
Growth on population and internet usages lighten World and Dubai makes room for opportunity.
Dubai Air shows helps to promote regional aviation industry.
Threat
Might face losses of around 5 billion due to soaring oil prices
Aviation security expenses and insurance will also increase operational expenses of airlines industry.
Low cost carriers are another threat for traditional airline operators.
Information security vulnerabilities poses danger to electronic ticket system
Natural disaster and acute diseases affect tourism
In a nut shell, Emirates Airlines has strengths like new technology, such as e-ticketing and self check-in services. An evident weakness is the elevated prices of Emirates due to its huge investments in ordering aircrafts. Although it has opportunities like investments in Abu Dhabi airport there are many threats are concerning it, such as increase of oil prices, low cost airlines and the spread of killer diseases.