Every successful new web site makes a transition from a development project to an ongoing editorial process that keeps the site alive and fresh over time. You’ll need a project manager to get your new site launched, but you’ll also need to hand the site over to a process manager (read: “editor”) after the site is launched. A site that is “everyone’s responsibility” can quickly become an orphan. For current content and consistent editorial, graphic design, and management policies you’ll need one person to act as the editor of the overall web site. The site editor’s duties will vary according to how you choose to maintain your site. Some editors do all the work of maintaining site content, relieving their coworkers of the need to deal directly with web page editing. Other editors coordinate and edit the work of many contributors who work directly on the site pages, aided by a maintenance plan that specifies who is responsible for the content of each section of the site. When multiple people contribute to site maintenance, the site editor may choose to edit pages after they are created and posted to avoid becoming a bottleneck in the communications process. However, high-profile public pages or pages that contain important information should be vetted by the editor before posting. A site editor will also typically bear the primary responsibility for keeping the site content as visible as possible in local enterprise or general Internet search engines. Broken links and scrambled content organization schemes can harm your search engine rankings and make your content harder for users to locate. The site editor is also the logical person to handle the collection and analysis of web site analytics and to produce periodic reports on the usage of the site.