Differentiation in terms of a conventional product that is marketing in a special manner can establish a segment and benefit strategy. It takes more time since there is a period of time required to shift market awareness to the new. However the product has been added to with additional product selection and a full support system to carry it. Starbucks offers the consumer a coffee experience that is more than a cup of java. Makita branded power tools offer a professional quality, as well as the utility, that assures quality work or results.