The quality of toothpaste can be defined as:
• ability to clean teeth
• good taste
• perceived quality of the product
• ability to keep breath fresh
• ability to prevent plaque
• ability to whiten teeth
• ability to prevent cavities
• tube of toothpaste is filled
• ability to fight gingivitis
• ability to fight tartar
• able to quickly and accurately answer questions in a friendly manner at the toll-free number listed on toothpaste tube
• tube is filled with 4.2 ounces plus or minus 0.5 ounce.
• toothpaste is certified by the American Dental Association (ADA)