It seems to me that libraries have been relatively slow to adapt their web-oriented services to the reality of the dominance of mobile access. Accessing the web via mobile devices continues to increase. While the actual proportions vary by the nature of the service, it is clear that the tipping points have been reached. It is no longer tenable to offer services that are not optimized for small devices. Mobile support should move into the realm of standard expectations and not as an additional add-on product.