Further to speculative reports, Gareth Pugh is not in discussions with Gucci Group about a creative director role at Alexander McQueen," clarified a statement from the designer's PR this morning.
According to TELEGRAPH.CO.UK, Sunderland-born Pugh was thought to be the designer PPR, the company in charge of the Alexander McQueen label, wanted to head up the brand - of which it owns 51 per cent.
Like McQueen, Pugh has a reputation for his theatrical creations - which took to the catwalk last week as part of Paris Fashion Week.