The new joint venture company, Monde Malee Beverage Corporation (MMBC), will have 100 million pesos (Bt77.61 million) in paid-up capital. Both Malee and Monde Nissin will hold 49 per cent in the joint venture and the remainder will be owned by individual investors. In its first move into the Asean market, Malee believes the joint venture will allow it to expand its business and product line to target Filipino consumers.
Under the joint venture, Malee Sampran will be responsible for product development and manufacturing, which are its key strengths, while Monde Nissin will handle marketing, sales, distribution and logistics in the Philippines.
Panya Chutisiriwong, senior vice president of investor relations at Malee Sampran, said the joint venture with Monde Nissin is in line with the company's expansion strategy to penetrate the international markets, especially those in Asean.
The new joint venture company, Monde Malee Beverage Corporation (MMBC), will have 100 million pesos (Bt77.61 million) in paid-up capital. Both Malee and Monde Nissin will hold 49 per cent in the joint venture and the remainder will be owned by individual investors. In its first move into the Asean market, Malee believes the joint venture will allow it to expand its business and product line to target Filipino consumers. Under the joint venture, Malee Sampran will be responsible for product development and manufacturing, which are its key strengths, while Monde Nissin will handle marketing, sales, distribution and logistics in the Philippines. Panya Chutisiriwong, senior vice president of investor relations at Malee Sampran, said the joint venture with Monde Nissin is in line with the company's expansion strategy to penetrate the international markets, especially those in Asean.
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