Baidu often referred to as "China's Google -was Baidu incorporated in the Cayman Islands on January 18, 2000 by cofounders Robin Yanhong Li and Eric Yong xu. Both were Chinese nationals who had studied and worked overseas before returning to China. Baidu began as a provider of Internet search solutions to other Chinese portals. Then, it tapped into the unexplored Chinese online search market and gained a first-move advantage by coming up with a search engine that provided information in local Chinese language. Baidu initially became popular because of its multimedia content including MP3 music and movies, but was criticized for being "weak on piracy, strong on censorship.