A. Sales associate describes the beautiful sterling silver earrings with aquamarine gemstones as being perfect for anyone born in March (=March birthstone). This counts as STORIES ABOUT THE PRODUCT.
B. Sales associate lists the range of gemstones and precious metals or their combinations in which the item of your choice is available. This is considered as GENUINE/HANDFINISHED MATERIALS.
C. Sales associate points out at the difference between different bracelets and explains that one is of the Essence collection, another one is a classic one with charms and the last one is a 'fixed' bracelet also with charms".
OR: Sales associate emphasizes that the presented charms are colorful, simple, small and exquisite. Both count as special DESIGN ELEMENTS.