Clever companies know that there is big money in small
pockets, which means that they’re after your pocket
money! And that’s why they advertise everywhere, persuading
you to buy their products with their smart slogans, attractive
colours and beautiful, smiling people. Some companies even
send out ‘coolhunters’ to find out what young people find cool,
and then make adverts that appeal especially to them!
Sometimes we need the things they are advertising, of course,
but many times we really don’t. We buy food, clothing, beauty
products and many other things to fit in with our friends, or simply
because it’s fun to shop! But every time we buy something,
there’s an effect on the environment. When clothes are made, for
example, lots of natural resources are used and harmful
chemicals are produced. So, the next time an advert tempts you
to buy something new, STOP and THINK about your choices
before you do! Here are a few ideas to get you started …
Clever companies know that there is big money in smallpockets, which means that they’re after your pocketmoney! And that’s why they advertise everywhere, persuadingyou to buy their products with their smart slogans, attractivecolours and beautiful, smiling people. Some companies evensend out ‘coolhunters’ to find out what young people find cool,and then make adverts that appeal especially to them!Sometimes we need the things they are advertising, of course,but many times we really don’t. We buy food, clothing, beautyproducts and many other things to fit in with our friends, or simplybecause it’s fun to shop! But every time we buy something,there’s an effect on the environment. When clothes are made, forexample, lots of natural resources are used and harmfulchemicals are produced. So, the next time an advert tempts youto buy something new, STOP and THINK about your choicesbefore you do! Here are a few ideas to get you started …
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