Squeezable honey market expands: Innovation is limited in the market for table honey. The honey sector is lagging
behind other product groups in the spreads and jams sector. Nevertheless, innovation may be found in the retail packaging
sector. Squeeze-bottle honey is the best example of this. Though it has already been on the market for several decades,
the squeeze bottle is still boosting honey consumption today. The extensive use of squeeze bottles in many EU countries
has led to a higher demand for liquid honey (high fructose/glucose ratio of >1.2).