With formula only if medically indicated; and minimizing separation between mother and baby through rooming in (UNICEF, 2012). In addition, nurses teach mothers the importance of performing skin-to skin contact with their baby within the first hour of life (Haxton, Doering, Gingras, & Kelly, 2012). The staff also promotes breastfeeding on the postpartum unit. Through these methods, the institution strives to increase breastfeeding success.