Quality and service – In much the same time period, vast amounts have
been written about the Total Quality Management model of management
(e.g. Crosby, 1979; Garvin, 1988; Oakland, 1979), as well as the need to
measure and manage service quality levels (e.g. Berry and Parasuraman,
1991; Parasuraman, et al., 1988). In both cases customer satisfaction is
the stated central purpose of quality and service strategies.