Wine brands’ ability to communicate
Communication channel Reach Wine price Wine quality Wine product information
Television High Good Moderate Moderate
In-store advertising High Moderate Moderate Moderate
Radio High Poor Poor Poor
Newspaper High Moderate Moderate Moderate
Magazine High Moderate Moderate Moderate
Internet advertising High Moderate Poor Poor
Websites High Good Moderate Good
In-store retail market samples Medium Excellent Excellent Good
Coupons and price promotions Medium Moderate Poor Poor
Home mailings Medium Poor Poor Poor
Friends / family recommendations Medium Excellent Excellent Excellent
Magazine / newspaper inserts Medium Moderate Poor Poor
Cinema advertising Medium Poor Poor Poor
Toll free numbers Medium Poor Poor Poor
E-mails Medium Poor Poor Poor
Event sponsorship Low Poor Moderate Poor
Experts recommendations Low Moderate Excellent Good
Restaurant table promotion Low Poor Moderate Moderate
Travel by public transport Low Poor Poor Poor
Travel by airplane Low Poor Moderate Poor