While visiting Japan, Brian Paschal and his wife Victoria were captivated by the rickshaw, a light, two-wheeled vehicle drawn by one or two persons. They currently own a gift shop in a beach resort community. Auto traffic is prohibited in the main shopping area of the town, and area covering four square blocks. Parking lots are located on the perimeter of the shopping square,and customers must walk from their cars into the commercial area. Some shop owners think think that the restricted access prevents potential customers from browsing in the shops. Brian and Victoria think that a rickshaw service, transporting people from their cars into the shopping area, could be profitable both for the operator of that service and for merchants who might gain more business by increased customer traffic. They ask you to research the requirements for such a business and its potential success.