So Royal Brunei Airlines might be an airline you’ve heard of if you’ve been trying to get a cheap ticket on the ‘Kangaroo route’ (Australia to Europe) as they often offer cheaper fares than some counterparts. However, not many people know about it’s image. It seems Royal Brunei have leapt into the 21st Century with a big and fairly courageous bang.
Now whilst we are still to make our minds up on what appears to be a very mismatched livery design, we do like the branding materials that are making up the airlines current advertising campaigns.
First things first, the yellow swash is a modern take on the original logo. It’s very similar to the ‘Mumm’ Champagne logo you’ll find on bottles of champagne around the world, and is a visual symbolization of Royalty. As the royal silk sashes are worn by many Royal families around the world at state occassions. The yellow swash also echoes the Brunei flag. We love it, there is a great modernity in this treatment, and is quite daring for a usually either conservative or radical and relatively young airline industry that is still trying to find it’s feet in the world of branding.
This logo with the traditional crest and modern typeface is actually a wonderful blend of classic heritage and a forward-looking brand. The typeface, however, we are at odds with, the unnatural descender of the second ‘R’ bares little relevance and does little to balance the logo.