Making a decision on the channel structure is writing out a description of the channel member’s
types within the channel, the number or intensity of the type members which are within the
market and the number of channels coexisting in the market. This paper will look at the various
marketing channel structure analysis based on the book Marketing channels, sixth by Anne T.
Coughlan, Erin Anderson, Louis W. Stern, and Adel I. El-Ansary.