point out in relation to the development of the field in the USA, so too in Australia the current enterprise has no simple nor singular parameters that distinguish in from other disciplines or fields of study Nor has it ever had. On the contrary the research, ideas, concepts and practices and educational technology are women in to the very fabric of so many disciplines from law to business, from medicine to aviation, from politics to the arts and just about every other industrial, profession and social undertaking where humans are engaged in learning Most commonly educational technology is associated with formal education and, in relating this story, we will employ this scaffolding whilst acknowledging the broader context within which current educational technology research and practices are being undertaking