of the Twentieth Century by leading trade publication Advertising Age, the Motel 6 campaign continues to receive
awards, including the 2009 Radio Mercury Awards grand prize for an ad called “DVD.” In this ad, Bodett
introduces the “DVD version” of his latest commercial, utilizing his trademark self-deprecating style to provide
“behind the scenes” commentary on his own performance. Still going strong, the ad campaign is credited
with a rise in occupancy and a revitalization of the brand that continues to this day.