However, while there is now a great deal of literature in the
context of music piracy, we are aware of only two papers to
address movie piracy. First, Rob and Waldfogel (2007) use
survey data from 500 University of Pennsylvania undergraduates
and find that piracy displaces paid consumption by
nearly 100 percent on the first viewing and 20 percent on the
second viewing. Second, Smith and Telang (2007) find that
increases in broadband Internet penetration from 2000 to 2003
led to a $1.3 billion increase in DVD sales. Moreover, it may
be particularly important to analyze the impact of video piracy
separately from music piracy because of differences in size,
download speed, digital rights protection, and consumption
patterns between the two types of contenta free “sample,” increasing product
awareness.