Augmented product refers to the acquisition of products that consumers receive when purchasing goods such as home delivery, warranty and money refund. Zepeda & Deal (2009) indicate that the consumer looking for the best quality. The organic food shoppers in particular are motivated by values, beliefs and the creation of norms. Essoussi & Zahaf (2008) point out that the consumers’ loyalty and their habitual purchase pattern, i.e., a consumer wants to use the same point of sale and same brand or organic label if they are satisfied with their purchase.