The survey was conducted during the opening season of the winter park, which is from January to March (i.e. coldest period of winter in the Northern hemisphere). All data was collected at the end of the opening hours to ensure that respondents had been in the park for a sufficient amount of time and thus had sufficient experience of their visit to the winter park to participate as key informants in the survey. Each respondent was given a brief introduction of the aim of the study and informed that their responses would be kept anonymous.