needs are purchased to meet human needs but wants are purchased because they fulfill nonessential wants four utilities that a marketer can offer
utility the ability of a product to satisfy
the customers wants or needs
1.Form utility-the value by shaping production supplies or raw meterials in to a product
2.time utility-the value to providing products when customers want then
3.place utility-the value of providing products where customers want them.
4.possesion utility-the value of ownung a product and controlling it's use