The development of information and communication technologies (ICTs) has provided significant
opportunities for education suppliers to explore and develop new ways of delivering educational
programmes. As a result, e-learning has become an emerging phenomenon in revolutionising
processes and environments in which teaching and learning can take place. Compared with
classroom-based teaching and learning, e-learning has received considerable attention because
of its flexibility, low cost and convenience. These characteristics make it a potentially attractive
option for rural users. According to the National Bureau of Statistics of China (NBS), the rural
population accounted for 54% of the total population in 2008. Because of the backwardness of
rural economic development and inadequate financial resources, the improvement of rural education
has been seriously restricted (NBS, 2008). The statistical data showed that 9.5% of rural
labourers were illiterate; 86.2% are educated up to the junior high school level, which is the end
The development of information and communication technologies (ICTs) has provided significant
opportunities for education suppliers to explore and develop new ways of delivering educational
programmes. As a result, e-learning has become an emerging phenomenon in revolutionising
processes and environments in which teaching and learning can take place. Compared with
classroom-based teaching and learning, e-learning has received considerable attention because
of its flexibility, low cost and convenience. These characteristics make it a potentially attractive
option for rural users. According to the National Bureau of Statistics of China (NBS), the rural
population accounted for 54% of the total population in 2008. Because of the backwardness of
rural economic development and inadequate financial resources, the improvement of rural education
has been seriously restricted (NBS, 2008). The statistical data showed that 9.5% of rural
labourers were illiterate; 86.2% are educated up to the junior high school level, which is the end
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