The leader who is still new to the company seek to avoid such a no-win confrontation. The objective is to build a bride from the past to the future, not to run people off a cliff. A leader who focuses laser-link on changing what needs to be changed, where and when it needs to be changed, and who builds winning coalition should to construct such a bridge. By strengthening features of the company that provide familiarity and comfort, by drawing on traditional values as pride in craftsmanship, and by treating eve the most ardent opponents with courtesy and respect, the leader can render even radical change safe and worthy of broad-based support. At the same time times, it is rare for any organization to undergo culture-altering change without senior-level people getting fired or asking to retire. Every one of new leaders with whom we spoke eventually faced this reality and concluded that some people dad to go if the organization was to move forward. Such decisions, however, are seldom made during the transition period.