Strategy Scenario Selection in the Competition of Mobile Ecosystems
Competition in the mobile market is centered on platforms, or operating systems, for
smartphones. The current competition and market structure of the global mobile market has
shifted to a competition among ecosystems that utilize the same mobile operating systems of
the platform operators. This paper aims to answer those questions. The direction of
competition in the smartphone industry is traced. This study tries to list the selectable strategy
options for each major ecosystem. Then the strategy options for each ecosystem are tested in
terms of their desirability from the viewpoint of industry experts. Finally, this study tries to
put the puzzle together based on the most desirable strategy options for each ecosystem.