HONDA B2B
Accord Fleet Mailing
They asked us to
Create a piece of DM telling fleet managers how Honda would have an Accord demonstrator delivered to their business or home for them to test drive over a 48 hour period. While their current car would be taken away by Honda and returned two days later, washed and vacuumed.
We came up with
A mailing that clearly explained the Accord delivery offer and key features of the car, all while looking like a milk crate and bottle.