However, information can be influential when it originates from an expert source.
Bochner and Insko (1966) provided a nice illustration of expert power. They found that
participants more readily accepted information that people did not need much sleep when
the information was attributed to a Nobel Prize-winning physiologist than to a less prestigious
source. The information lost the power to influence only when it became intrinsically
implausible - stating that almost no sleep was needed (see Figure 6.2 in Chapter 6)