we are fine tuning the marketing plan
it has both measurable and non measurable elements
measureable-fb, google, local ads
non measurable-viral, net idol, digital billboards
earlier we wanted to invest bit more on non measurable, but after few rounds meeting decided not to
prefer to be bit more controllable
target KPI is 300,00 installs first month
progressive month 100-150K, first three month
latest draft is 30% non measurable, 70% measurable
on total budget
target 300,000USD investment for this game