Because of its ready availability and its low price relative to other alcoholic beverages, soju has become one of the most popular alcoholic beverages in both Korea and Asian restaurants & bars offseas. Flavored sojus such as lemon, watermelon and apple are known to be popular. In addition, other alcoholic beverages that are popular from Korea are its mekjus (beers); OB, Hite, and Cass.