Emerging MarketsEmerging Markets Key findings
• By 2015, China and India will each have absolute year-on-year tourism growth equal to or greater than the UK, France or Japan.
• Penetration of the domestic travel markets in China and India will yield the greatest long-term returns for international brands.
• Local brands still dominate emerging market mid-market and budget sectors.
• Across India the government has identified a shortage of around 150,000 rooms, with most of the under-supply occurring in the budget sector
• Both China and India are at risk of an over-supply of luxury hotels in key tourism cities, at least in the short term.