Corporate social responsibility (CSR) has become increasingly significant for a wide range of organizations and for the managers that work within them. This is particularly true in the sport industry (Tacon and Walters, 2010) where CSR is now an important area of focus for sport related bodies. Because of the unique role of sport in society and an increased recognition of the ability for sport to address social issues, there is a close integration between CSR and sport (Walters, 2009). Smith and Westerbeek present seven features to use sport as a vehicle for deploying CSR (Walters, 2009). These features are as follows