• Searching - scanning the environment (internal and external) for, and processing relevant signals about threat and opportunities for change.
• Selecting - deciding which of these signals to respond to
• Implementing - translating the potential in the trigger idea into something new and launching it in an internal or external market.
• Capturing value from the innovation - both in terms of sustaining adoption and diffusion and also in learning from progressing through
this cycle so that the organization can build its knowledge base and improve the ways in which the process is managed