While a supermarket needs to do things for customers, it also needs to expand its business and make a large profit. In my opinion, first of all, the store should learn about the customers that it wants to provide goods to. The supermarket should check whether customers look for low prices or a certain type of good. Secondly, a supermarket should be well situated, and have pleasant surroundings. For example, a supermarket can be built in a place with a park nearby, and with many trees. This kind of location could make customers feel comfortable. Moreover, it should have a car park which is big enough, and the car parking should be free. When customers get into the supermarket there should be soft music, and all goods should be divided into different kinds to put in order. Customers can pick up things that they want very easily. A supermarket may also use good IT systems. For instance, customers might find things on the internet and know where they are, then pick them up quickly. Thirdly, a successful supermarket should know other supermarkets well. It can send its own employees to research the others’ information, such as price, types of advertisement, discounts and sales ploys. Fourthly, a supermarket can have its own brand products and diversify in order to expand its business. For example, TESCO is not only a supermarket, but has its own mobile. Furthermore, it can have its own club to attract customers to join in