Looking at these two lists it a wonder that anyone should want to be in business in the first place. It may seem to many that placing money in a building society or bank would be a far less stressful option for the factory owner. However, the world of business is a world of risk and uncertainty and this is a sense is the reason why profit can be made. If the result of all business ventures or decisions was known with certainty then there would be litle scope for one competitor having an edge over another, taking risks would be impossible. The existence of risk separates the sound from the unsound and, in the end, is for the benefit of the consumer.