There is a lot of work involved in finding and organising coaches for 200 executives. You would need to
source around 50 coaches, who each have the right cultural fit and attitude for your organization, the
credibility and business nous and strong emotional intelligence. Then, of course, they have to be competent
coaches. This can be quite a challenge with a young and largely still fragmented industry. It could take 12
months to find, screen and orientate the coaches. One multinational food company runs a two-week full
time offsite intensive training with a group of