Unlike regular GPS devices, TrackR uses a new form of GPS technology called Crowd GPS. When an item goes missing with a TrackR device attached, all TrackR enabled phones will begin to search for the item. If another user comes nearby the item, that user's phone will ping our servers which will then update the item's owner with the new GPS coordinates. The more people in our network, the more real time the GPS updates will be and the better our devices will work. Help us build the next GPS network.